The tool enables advertisers and marketers to assess the effectiveness of brand collaborations, sponsorships, and media ...

Ormax Media has launched Ormax Mpact, a state-of-the-art Brand Lift Measurement tool designed to help marketers and ...

Xsolla, a game commerce company, has partnered with AppsFlyer to provide analytics for web shops as alternative stores for game devs.

The Pentagon still lacks clear ways to measure if the organizations charged with innovation in the Department of Defense ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Cybersecurity leaders deploy an overwhelming number of security tools, yet breaches and financial losses continue to rise.

Caroline Pearson, the executive director of the Peterson Health Technology Institute, discusses the institute’s new task force studying the financial, efficiency and workforce effects of AI products.

Last week, at an industry event hosted by RTB House, a group of retailers took the stage to discuss their plans (and frustrations) with data-driven advertising this year. I think it’s worth revisiting ...

The vector network analyzer market is expected to grow at a compound annual growth rate of 4.42%, increasing from $513.9 ...

Ads Planner allows advertisers to assess audience potential, measure deduplicated reach and frequency across video and ...