Rhode's dreamy Pocket Blush is a unanimous favorite among the entire Who What Wear editorial team. Unlike many cream blushes ...

lip gloss has become a must-have in every beauty lover’s kit. With options like Maybelline Lifter Gloss for hydration, FACES CANADA Beyond Shine for daily wear, SWISS BEAUTY Plump-Up for a ...

Frosted lips. Glitter lids. Hair clips that match your mood. The ’90s beauty aesthetic is back, and it’s cooler, glossier, ...

Costing £22, this lip kit has been designed to "sculpt ... Alternatively, Boots shoppers can check out the Maybelline Ballet Core Lifter Lip Liner and Lip Gloss Duo (£15.98) that provides ...

Designer Nitya Birla on navigating the era of Sephora Kids (as a mother), where preteen girls are the new beauty consumers.

From Bollywood celebs to your best friend, if there is one lipstick shade that you will find in every lady's vanity kit, it is, undoubtedly, a nude lipstick shade. A nude lipstick shade not only keep ...

So Good It’s Unreal!

Maybelline’s Sky High Mascara and the brand’s 004 Lifter Gloss. “I only keep a few things in my makeup bag — just the essentials,” she explains. “It’s super simple.” At under $10 ...

This MagSafe accessory attaches to your phone case with a magnet and is molded to fit a tube of lipstick or lip gloss similar to the Rhode Phone Case.

The reality TV personality and social media celebrity (she has 43.6 million followers on Instagram) just unveiled her new "Lip Kit" today ($ ... was more like a gloss with a sponge-tipped applicator.

And when Maybelline says this mauve lip tint lasts, shoppers back it up. “I ate and drank rather aggressively and it didn’t budge ,” a fan noted. Another added, “It doesn’t feel dry ...