Rhode's dreamy Pocket Blush is a unanimous favorite among the entire Who What Wear editorial team. Unlike many cream blushes ...

Designer Nitya Birla on navigating the era of Sephora Kids (as a mother), where preteen girls are the new beauty consumers.

So Good It’s Unreal!

The reality TV personality and social media celebrity (she has 43.6 million followers on Instagram) just unveiled her new "Lip Kit" today ($ ... was more like a gloss with a sponge-tipped applicator.

ICYMI, bag charms are making their way to lip gloss now. Here, find a 5-step DIY for how to create your own lip gloss ...

the Uncensored Lip Plumping Gloss, there is a bounty of brands jumping onto the inflated kissers hype. And FYI, they need not burn the hell outta your skin!

Not only has Manon helped popularize the straight eyebrow trend on TikTok, but the group's very own leader, Sophia Laforteza, has had everyone searching high and low for her go-to lip combo for ...

Alia Bhatt is also known to drop beauty gems, aka, tips in unexpected ways and they are always genius! While most of us apply lip balm like it is liquid gold, wiping off the excess, Alia Bhatt is not ...