With 20 shades in the Lifter Gloss line and a formula that delivers serious shine without the stickiness, Ice has clearly earned its spot as a new staple — especially for those still longing for that ...

One drugstore brand has set a new standard, creating what may be the spiciest, most intense gloss I’ve ever tried. And it’s only $12.99. Meet Maybelline’s Lifter Plump Lip Gloss, which ...

The topic of lip filler ... fan of Maybelline since my teenage years (its mascara is seriously unmatched!), so I was excited to trial the spicy iteration of its cult-favorite Lifter Gloss.

And when we say shoppers are obsessed, we mean obsessed. One reviewer even titled their review “Holy Grail,” gushing, “I’m the type of person that always ...

Overall, I think the Maybelline Lifter Gloss is a pretty solid dupe for the Fenty Gloss Bomb (especially if you don’t want to spend $27 on a lip gloss). At $9 a tube, the Maybelline Lifter Gloss ...

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WOMEN have been in search of the perfect pout for years - from overlining with skin tone-matched pencils to the Kylie Jenner shot glass challenge, we’ve done it all. But one beauty product has ...

Maybelline’s Sky High Mascara and the brand’s 004 Lifter Gloss. “I only keep a few things in my makeup bag — just the essentials,” she explains. “It’s super simple.” At under $10 ...

Thankfully, I found the Maybelline Super Stay Vinyl Ink Liquid Lipcolor. It's only $9 and it has incredible staying power of a matte lipstick and the look of a lip gloss. This customer-loved ...