An uncomfortable truth is that many skilled candidates are denied opportunities because of a system that prioritises perceived prestige over actual potential ...

Ann Mukherjee Marketing Summit, Booth faculty and alumni leaders examined AI’s power to connect brands to customers.

Tired of siloed teams and misaligned campaigns? Discover six hidden blockers to marketing performance — and how to break them ...

With the right metrics, you can increase the return on both. by Jim Stengel, Cait Lamberton and Ken Favaro Over the past 20 years, performance marketing has become the dominant approach companies ...

We know that customer needs and preferences are constantly evolving and growing more complex by the day. That evolution is ...

For decades, marketing was guided by intuition and experience. Marketers, myself included, relied on past successes to predict what would work next. But in today’s competitive landscape, relying on ...

Jeremias, G. and Zhang, L. (2025) Research on Apple’s Social Media Marketing Strategies: Focus on the Improvement of the iPhone 15 Launch. Open Access Library Journal, 12, 1-22. doi: ...

Multilevel marketing (MLM), also known as network marketing, is a strategy used by direct sales companies to encourage existing distributors to recruit new distributors.

Stellantis’ new marketing VP on its emboldened ad plans and jump-ball agency approach. Gift Article. Share. Expand. Ram's more muscular approach includes bringing back the Hemi V-8 engine.

Of politics and Maslow’s hierarchy of needs In the very final analysis, politics is all about wants and needs. As one politician puts it, “It’s all about who gets what, when, and where.” ...