Researchers analyzed human motivation from an evolutionary perspective, identifying 15 key motives that drive behavior.

Consumers are tuning out traditional marketing. Stand out with personalization that feels thoughtful, not intrusive. The post ...

From paid media to Pavlov, how does psychology drive stronger brand loyalty and better customer retention? Follow Correlate’s ...

Financial success comes with struggles and issues, including black tax and mental health challenges. The event by ...

Black tax, mental health, and debt were the key topics highlighted at Metropolitan’s season five “We Start Stronger Campaign” held at Melrose Arch in Johannesburg on Tuesday.

Billions of people use the Internet every day, and that means it needs to be a significant part of every business’s marketing strategy. The good news is you can read all about the core digital ...

And finally, in the year 2025, here comes DeepSeek to blow up the industry’s whole narrative about AI’s bottomless appetite for power, and potentially break the spell that had kept Wall Street ...

McDonald’s is promoting Alyssa Buetikofer, the chief marketing officer of its Canadian business, to lead its marketing efforts in the U.S. as Tariq Hassan, the burger chain’s U.S. chief ...

“Think about it from Maslow’s hierarchy,” said Karishma Patel-Buford ... “It’s not one-size-fits-all in terms of needs,” Patel-Buford told HR Dive, saying that the goal was “leading ...

J.M. Smucker has spent the last few years reshaping its portfolio to help it build brands that stake out a leading position in categories spanning pantry, snacking, coffee and pet food, and has ...

Mandy Taheri is a Newsweek reporter based in Brooklyn. She joined Newsweek as a reporter in 2024. You can get in touch with Mandy via email: [email protected]. Languages: English, French ...