Ann Mukherjee Marketing Summit, Booth faculty and alumni leaders examined AI’s power to connect brands to customers.

Tired of siloed teams and misaligned campaigns? Discover six hidden blockers to marketing performance — and how to break them ...

For decades, marketing was guided by intuition and experience. Marketers, myself included, relied on past successes to predict what would work next. But in today’s competitive landscape, relying on ...

Jeremias, G. and Zhang, L. (2025) Research on Apple’s Social Media Marketing Strategies: Focus on the Improvement of the iPhone 15 Launch. Open Access Library Journal, 12, 1-22. doi: ...

Of politics and Maslow’s hierarchy of needs In the very final analysis, politics is all about wants and needs. As one politician puts it, “It’s all about who gets what, when, and where.” ...

Maslow believed that human needs could be ranked in order from the most basic and primal to the most refined and sophisticated. Maslow's Pyramid Maslow's hierarchy of needs is arranged into a ...

Maslow's hierarchy is a psychological theory explaining levels of human needs. Physiological, safety, love, esteem, and self-realization are various levels mentioned in the theory.

Although other needs theories also have relevance, Maslow's needs hierarchy remains the foundation for many fruitful psychological approaches to marketing. Maslow's Hierarchy of Needs ...

Maslow's hierarchy of needs is a theory of motivation proposed by American psychologist Abraham Maslow in his 1943 paper "A Theory of Human Motivation" in the journal Psychological Review.

Maslow’s hierarchy of needs is the kind of “see it everywhere, can’t remember where you learned it” concept that pops up every so often in conversations about psychology, social issues and ...