Of politics and Maslow’s hierarchy of needs In the very final analysis, politics is all about wants and needs. As one politician puts it, “It’s all about who gets what, when, and where.” ...

Maslow’s hierarchy of needs is a model for understanding the motivations for human behavior. These include physiological needs, safety, love and belonging, esteem, and self-actualization. The ...

An uncomfortable truth is that many skilled candidates are denied opportunities because of a system that prioritises perceived prestige over actual potential ...

Many factors influence shoppers' purchasing decisions, Kate Hardcastle writes in her new book 'The Science of Shopping,' ...

At the heart of the formal Conscious Leadership framework is the “15 Commitments”—a framework designed to promote ...

Participation isn’t a marketing trend; it’s hardwired into our neurochemistry and psychology. It satisfies core human needs ...

An In-House Marketing Team Ensures Alignment For some companies, assembling a full-time, internal team may be the ideal scenario. Because leadership, execution and key specialist roles work in ...

Google Marketing Live 2025 was a whirlwind of announcements, with over 30 new product updates and features unveiled, most of them powered by AI. The event highlighted Google’s commitment to ...

With social media, paid advertisements and content tailored by algorithms everywhere, email marketing remains a leading channel, as it is always strong, personal and achieves profits ...

Jeremias, G. and Zhang, L. (2025) Research on Apple’s Social Media Marketing Strategies: Focus on the Improvement of the iPhone 15 Launch. Open Access Library Journal, 12, 1-22. doi: ...