From paid media to Pavlov, how does psychology drive stronger brand loyalty and better customer retention? Follow Correlate’s ...

Researchers at HSE University and the London School of Hygiene and Tropical Medicine have identified 15 key motives that ...

GenAI has made waves across every company, and marketing is one of the core disciplines navigating the choppy waters.

The world of B2B sales is changing, thanks to a new kind of buyer—hyper-informed, AI-savvy and expecting more than ever.

AI adoption should not just be about cutting costs; if the CX is right, it should be efficient while enhancing consumer ...

Consumers are tuning out traditional marketing. Stand out with personalization that feels thoughtful, not intrusive. The post ...