Underused martech strains budgets and teams. This article outlines how CMOs can realign their tech stacks for strategic, ...

It’s not enough to invest in cutting-edge tech—marketing success today hinges on the skills, strategy, and creativity of the ...

The next wave of data management disruption is coming, as AI churns out more unstructured data. Is your stack prepared? The ...

Fashion brands are leveraging AI and martech to enhance personalisation, optimise inventory, enable omnichannel experiences, redefine customer engagement and drive business growth ...

The disconnect between marketing’s focus on agility and IT’s emphasis on security underscores the urgent need for a unified approach to safeguarding the MarTech stack. If marketers want to retain ...

At the core of an effective martech stack lies a robust real-time data infrastructure. This begins with an event streaming platform that can handle massive volumes of user interactions with minimal ...