Underused martech strains budgets and teams. This article outlines how CMOs can realign their tech stacks for strategic, ...

It’s not enough to invest in cutting-edge tech—marketing success today hinges on the skills, strategy, and creativity of the ...

Fashion brands are leveraging AI and martech to enhance personalisation, optimise inventory, enable omnichannel experiences, redefine customer engagement and drive business growth ...

Not sure where to start with AI? Our buyer’s guide breaks it down for marketers, explaining what works, what to watch out for ...

In the pharma sector, compliance, credibility, and communication play a crucial role. Amura has helped pharma companies craft ...

More data means a more comprehensive view of consumers, which should lead to more effective campaigns. That’s the theory, ...