Instead of aimlessly guessing how to plan their budgets for the year ahead, marketing teams can use data to guide their ...

The marketing funnel is dead, said Esi Eggleston Bracey, Unilever’s Chief Growth and Marketing Officer at the POSSIBLE conference in Miami in April. Here's a look at her "culture-to-cart" approach.

We discuss how to market effectively, even without an in-house team. Learn how to maximize every dollar and effort, whether ...