Are your marketing campaigns falling short of expectations? A well-crafted marketing brief template might be the solution ...

With economic instability, the pressure is on leaders to tighten belts yet still remain top of mind for target markets.

While Republicans, who have vowed to reduce red ink, say higher economic growth will fill the gap, budget analysts across the political spectrum have panned the Republican plan, warning that it ...

House Republicans are spending this week finalizing their partisan budget plan, looking for places to cut spending to pay for its massive tax cut bill. Alongside Medicaid, Republicans have made ...

But White House budget documents released earlier this month ... The White House spending plan for fiscal 2026 does not include any similar targeted pay hikes for next year. House members have ...

Photo by Fred Greaves for CalMatters Newsom’s budget proposal paints an economic outlook that, at best, is unclear, and at worst, is grim. For instance, Trump’s ongoing tariff policies (which Newsom ...

In today’s digital landscape, travel agencies must adopt effective marketing strategies to stand out in an increasingly competitive market. With global travel market value expected to exceed $800 ...

The proposed salary reductions are one part of the governor’s strategy to close a $12 billion shortfall for 2025-26. The budget also includes cuts to health care spending, a pause on Medi-Cal ...

NATO allies have started cobbling together an agreement to significantly boost defense spending in a way that may assuage US President Donald Trump’s demand to spend 5% of economic output on the ...

--(BUSINESS WIRE)-- CMOs report that their marketing budgets for 2025 ... percent of CMOs report they have insufficient budget to execute their strategy in 2025, down by five percentage points ...

Marketing budgets have flatlined at 7.7% of overall ... the prior year -- especially agency spending, where 39% of CMOs plan to cut back. Actions taken to reduce agency costs include eliminating ...