The business case for pursuing gender-based IPA initiatives is still strong despite a wave of DEI backlash, Kathryn Rothwell ...

Elijah Denisen, Land Use Planning class student University of Minnesota Crookston students in both the Marketing Strategies class and Natural Resources Land Use Planning class are taking a hands-on ...

Marketing often feels like a guessing game—especially for owners of small to medium-size businesses who don’t have a large, ...

The new ad guidance pushes advertisers to AI and broader targeting while promising better results but may primarily serve ...

A plan to transform the food system in Brighton has been launched. The Brighton and Hove Food Strategy Action Plan aims to support food producers, reduce waste, tackle food poverty, boost food ...

Retailers looking to secure a greater wallet share in today’s competitive environment must adapt strategies to consumers’ evolving ... Baker Professor of Marketing and faculty director of the Center ...

the Action Plan aims to create data labs that bring together and curate large, high-quality data volumes from different sources in the AI factories. A comprehensive Data Union Strategy will be ...

The pharmaceutical industry is at a pivotal moment. As the world grows more digital and patients become more informed, traditional marketing strategies are losing their effectiveness. Doctors are ...

By grounding your strategies in high-quality education data, you can create marketing campaigns that cut through the noise and deliver real value. Data-driven marketing for education involves using ...

SMM Action Plan The more targeted your SMM strategy ... them to purchase products and share the content. Viral marketing is an SMM strategy that attempts to trigger the rapid spread of word ...

Right now, YouTube marketing has become even more important with all the changes happening in the current digital landscape. What is also important is keeping up with trends and strategies to ...