A small-business owner and his team prepare a strategic marketing plan on an annual basis ... is choosing which strategies to put into action. A business owner has many alternative strategies ...

The marketing chief tells Tim Healey why classroom theory is no match for work experience, and how vulnerability shapes ...

In many ways, the internet has leveled the playing field for small business owners everywhere. Online businesses are ...

Across America, transit agencies are launching customer experience (CX) programs to improve customer satisfaction, attract ...

"Discover CMC's strategic shift to SEM reengineering for market leadership, boosting search intent and conversions in ...

The Walt Disney Co. is laying off several hundred employees worldwide as the entertainment giant looks to trim some costs and adapt to evolving industry conditions.

A £285,000 revamp of an Oxfordshire town's arts centre has been approved, along with an improvement plan for the venue. The ...

Here are three ways to leverage AI to ensure “the answer economy” is an integral part of your marketing strategy.

Creator content is no longer a one-off transaction but a consistent strategic engine to power and influence all stages of the ...

Build a winning digital marketing strategy from scratch with expert tips on SEO, content, email, analytics, and scaling ...

A recent Oktopost survey reveals employee advocacy and corporate social strategies are reshaping the landscape of B2B ...