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Additionally, it has enjoyed good customer retention throughout its cloud transition and is experiencing solid annual contract value growth. However, Pegasystems has displayed inconsistencies on the ...

Q1 2025 Earnings Call Transcript May 21, 2025 Operator: Thank you for standing by, and welcome to the iQIYI’s First Quarter ...

Mobile app subscription revenue is a fiercely competitive space, and the ability to experiment quickly with paywall designs ...

Scene MMA has two primary objectives: first, to increase the frequency and detail of marketing mix model outputs that provide detailed, actionable campaign measurement; and second, to automate ...

Randomized control trials (RCTs) remain the gold standard in measuring the incremental impact of marketing. They work by ...

Omnichannel marketing has become dogma among modern marketers. But omnichannel can get a little shaky sometimes — particularly when campaigns underperform.

as seen in Marketing Week. A look at the product mix vs product line discussions shows two types of product assortments. These include the "product range" (or product line) and the "product mix".

One-third of small business owners say their company website is a primary marketing channel, and 53% say their online presence is very important. Some 70% of respondents say they use a mix of print ...