In the vibrant canvas of digital marketing and SEO, weaving personal narratives through customer journey maps isn’t just vital – it’s a sophisticated art. Join me on a journey to ...

A customer journey map is a visual representation of every interaction between you and your customers. Proper customer journey mapping can make a huge difference in conversions and help you create a ...

Marketing technology makes it possible to map the customer journey in far more detail than ever before. And a more accurate customer journey map can guide your marketing to be more strategic, better ...

Nothing in digital marketing is ever done perfectly the first time. Use your customer journey map to measure your performance. KPIs will depend on the goals you outlined in step one but should ...

Sadly, many businesses leave the entire development of the customer journey map to the marketing team, even though other departments interact with the client just as much or more. Below ...

While there’s no perfect version of customer journey mapping, I’m a big fan of Jay Baer’s Content Marketing Institute. Last month they published a great template to help you map your ...

Your journey map will show you where improvements are needed. In this lesson, you'll learn how to drive those improvements with cross-functional support, coalition building, and marketing leadership.

Relevant not only to customer experience (CX) and user experience (UX) strategy, marketing ... For The Journey Whether for a digital experience, product or service, a journey map can take many ...

Today’s buyers have more ways to interact with businesses than ever, but this doesn’t always translate to a positive customer experience.This paper from Silverpop, an IBM company, shows how customer ...

“Journey mapping is not a theoretical or marketing exercise ... A customer journey map, also referred to as a service blueprint or customer interaction map, aims to capture the touch points ...