Why elevating UX to HX is better for businessIssued by DecisioneeringJohannesburg, 04 Jun 2025Visit our press officeLuke Willemse, Sales and Marketing Manager at Decisioneering. User experience and ...

Gamification is a potent yet underutilized strategy in the realm of digital marketing. By integrating game-like elements into ...

Understanding the buyer’s journey is not just beneficial—it’s essential. The manufacturing industry, once driven primarily by face-to-face sales and traditional marketing, has undergone a digital ...

See how a holistic lifecycle framework turns fragmented data into measurable outcomes — beyond rigid attribution and ...

Finding your way around large shopping centers can feel overwhelming. Many shoppers struggle with confusing layouts, missed ...

CreatorDB shares that building an effective influencer marketing strategy is no longer about one viral moment, it’s about long-term connection across the digital customer journey.

Greg Thomas CEO of ContactOne based in Gawcott in the UK, which provides expertise, solutions, and services to businesses with the challenge of managing large amounts of customer contact, typically ...

An effective way to utilize sales software like a CRM system is to map out this process to create personalized and intentional content and triggers. Buyer journey mapping is a marketing and sales ...

What do you want to provide your customers to move them through the customer journey? 4. Map out your touchpoints A touchpoint is any place where your customer engages. This could be through your ...

“Journey mapping is not a theoretical or marketing exercise ... A customer journey map, also referred to as a service blueprint or customer interaction map, aims to capture the touch points ...