Explore the diverging priorities of VCs and corporate buyers in AI investments. Gain insights to optimize your AI investment ...

A proposal that could see brand listed as an asset on balance sheets and marketing spend classed as CapEx has some marketers excited. Under current accounting rules, marketing spend is classed as ...

Moreover, the study reveals that many brands, in an attempt to compensate for the lack of branding investment, try to increase performance marketing spending, but this does not always work.

Vector, a logistics workflow platform that enables shippers, carriers, and retailers to streamline operations, announced a strategic growth investment from BVP Forge to accelerate future growth.

11.7. The feature arrives after a number of organization changes to keep MariaDB competitive in the vector database marketing, including a private equity buyout from K1 Investment that took ...

While sales and marketing do play ... biggest risk to the positive investment thesis for Unity is simple: Execution! The company is in the process of launching Vector by the end of this month.

Like the payment service providers mentioned above, Xago also directly channelled investment payments ... claim to be bills for "online marketing services". Even more confusingly, they state that the ...

viral vector facility in Mengeš, Slovenia. The new site brings the drugmaker’s total investment in the country so far to €3.5 billion ($3.6 billion), Novartis said in an emailed press release.

"Bigtincan is loved by sales and marketing organizations for its differentiated content and learning capabilities. But what really excited Vector about this investment, is the technology and growt ...