The logo, which Sam Perkins, design lead at Nice and Serious, says emerged through play and experimentation, is a bold wordmark with the letters arranged in a smile-like shape. Amazon has just tweaked ...

Mountain Dew is returning to the mountains with a revamped visual identity, according to information shared with Marketing Dive. A new logo includes the brand ... and newcomers to both the brand and ...

The changing of a logo is often met with outrage from consumers who feel fiercely protective of the icons that represent the brands they love. Just look at the recent revamp of the iconic ‘I heart NY’ ...

a spokesperson shared with Marketing Dive following this story’s publication. Hostess unveiled a revamped logo and packaging design, part of the snack company’s efforts to modernize its identity, ...