For a sense of the challenge of today’s incomprehensibly diffuse media ecosystem, consider the scope of activity in digital ...

Three student teams recently took top honors during the first BYU Marketing Case Competition, sponsored by FamilySearch. Now, FamilySearch will incorporate ideas from the students’ campaigns into its ...

Permate connects advertisers with influencers through an open marketplace format. Advanced fraud detection, commission rate ...

Mark your calendars, baseball fans -- and avid collectors. All 30 teams have extensive promotional schedules lined up for the 2025 season. The giveaways range from bat-flipping bobbleheads to ...

Holding a contest or giveaway is a great way to ... Key takeaway: Innovative influencer campaign ideas start with trust and communication. If your influencer content is fresh and authentic, there is ...

Search Engine Land » PPC » 26 A/B testing ideas to increase click-through rates ... Whether you’re in search marketing, ecommerce, or CRO, this is a great resource to help you spot ...

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From KFC's naughty durian perfume giveaway to Pizza Hut's giant pop-up pizza box, brands in Hong Kong have gone all out to wow citizens with their creative ideas. Overall, the campaigns have seen ...

Please view our affiliate disclosure. Artificial intelligence (AI) tools are revolutionizing nearly every sector, including marketing. Many companies of all sizes are relying on AI marketing tools to ...