The relationship between marketing budgets and economic volatility has always been complex. What we’re witnessing isn’t just ...

By understanding your growth levers and required resources, you can avoid the trap of overpromising and underdelivering.

With Angel Hair chocolate becoming the next confectionary craze, let’s take a look at how smart supply chain strategy can ...

In today’s rapidly evolving technological landscape, the role of marketing has never been more critical. Companies are constantly seeking innovative ways to connect with their target audiences, build ...

Marketing is a Dubai-based 360-marketing agency that is set on tracking trend signals not just to ride the wave - but to ...

A controversial study concluded that AccuWeather's 2024 hurricane forecasts were more accurate than those from the National Weather Service.

The materials science giant — and world’s largest Google Gemini installed base — has achieved broad benefits from an AI ...

Hailey Bieber may have already achieved the unprecedented with the runaway but stable success of Rhode — but the 'billionaire ...

As AI-powered chatbots replace traditional search engines for information discovery, marketers must shift to new strategies ...

How has the priestess at the Oracle of Delphi shaped our modern-day boardrooms? What is the purpose of forecasting, and how is it visible in your world? Take a look.

Increase in sugar production in India and Brazil on account of favourable weather conditions is set to drive higher global ...

“especially as pure-play digital platforms are increasingly capable of satisfying nearly every marketing goal as well or better than any alternative,” Wieser wrote. The one bright spot will be if ...