Artificial intelligence (AI) and machine learning (ML) offer companies tremendous potential to improve profitability by ...

As you will see, there are many techniques available for forecasting purposes, which makes it difficult for people to select the most appropriate technique. In fact, there is rarely one best technique ...

Driven by increasing consumer adoption of mobile devices such as the smartphone and iPad, mobile proximity marketing is forecast to reach $760 million in 2011, and swell to nearly $6 billion by 2015, ...

With ConsumerIQ, Estée Lauder can respond rapidly to the fickle tastes of consumers. A marketing director, for example, won’t waste time searching for a customer survey or worse, creating a report ...

Every dollar you spend is being questioned. Your CFO sees marketing as a cost, not an investment. You’re under pressure to ...

The platform also supports marketing forecasting, allowing businesses to predict the success of campaigns and click-through rates, among other metrics. Nick Parrotta, President of Digital ...