There is measurable value to be created by unifying marketing, communications and public affairs activities under a single ...

Having deeply skilled marketing experts on board, whether they're full-time employees or outsourced talent, is vital if ...

Marketing teams may believe that changing the message may yield better results. Unless those changes truly reflect the needs expressed by prospects during the feedback phase of the communication ...

memo or marketing campaign. According to lecturer and author Asha Kaul, professionals cannot expect clarity in their communications from customers until they get clear about their own messages.