“Advertisers using Generative Ads Recommendation (GEM) on Facebook Reels have seen up to a 5% increase in ad conversions. And ...

In-person meetings are back and booming. But with fast-moving trade shows, busy booths, and noisy networking, capturing ...

In today’s complex benefits landscape, employers face mounting challenges in managing healthcare costs, designing effective plans, and engaging employees. With healthcare costs projected to rise 8% in ...

Google introduces new channel-level, search term, and asset reporting for Performance Max. The updates give advertisers ...

At Variety's Entertainment Marketing Summit, executives from legacy studios, streamers, TikTok and Google kept returning to ...

Here are 10 of the best guerrilla marketing examples from real life that will encourage you ... methods that generate significant impact and lasting memories. Successful campaigns often involve direct ...

This Power BI dashboard was developed using synthetic data designed to mimic real-life business operations from my internship experience at Shiseido. It highlights key performance indicators across ...

In a day of parallel courtroom developments, Hindustan Unilever Ltd (HUL) and Mamaearth-parent Honasa Consumer on April 17 reached a mutual agreement to withdraw their ad campaigns and social ...

The lawsuit claims Dane4Dogs' protests and social media campaigns have led to Ridglan's loss of customers ... just days before it was set to go to trial. "This is a blatant example of a corporation ...

The four-propeller drone sitting briefly on a rocky and dusty surface in Central America in early March had an impressive diameter of nearly 7 1/2 feet. From afar, however, it appeared as just ...