In my previous Forbes article "Choosing The Right Mining Conferences To Maximize Your Marketing Budget," I emphasized that companies must assess the effectiveness of marketing efforts. This ...

This guide walks you through a simple, actionable plan—plus includes a free template ... channels. Marketing doesn’t need to be expensive to be effective, but you will need a budget.

If you want to scale, marketing is an investment and isn’t optional; the right partner makes every dollar count.

Despite attempts to reposition the brand previously, Under Armour has struggled with inconsistent marketing and an over-reliance on discounting and promotions. To fight its decline, last year the ...

Here is a list of our partners and here's how we make money. A budget planner is a tool, such as a worksheet or template, that you can use to design your budget. A successful budget planner helps ...

On the other hand, B2B-focused organizations with active sales and business-development teams will not necessarily feel the same impact of a marketing-budget reduction because marketing is only a ...

Respondents' content marketing maturity levels were roughly equally apportioned: Approximately one-third of us were in the early stages; one-third, in the adolescent stage; and one-third, in the ...

A capable email marketing service is integral to send your customers ads, newsletters, special offers, or surveys. We help you choose the best one for your business based on our thorough reviews ...

The question is, how much of it is real, and how much is just marketing? If you're building a home theater on a budget, Atmos can still be part of the picture. But knowing where to spend and where ...

Investopedia / Paige McLaughlin Social media marketing is the use of social media—the platforms on which users build social networks and share information—to build a company's brand ...

Tracking suggests the movie will open in the $70 million to $73 million range domestically, and $160 million to $175 million globally, against a $180 million production budget before marketing.