Marketing leaders weigh in on what brands can learn from HBO Max's rebrand rollout, from establishing conversation with consumers to how to handle potentially disruptive news.

When misapplied, even the most well-intentioned personalization efforts can feel invasive, irrelevant or damaging to brand ...

Listrak's data shows shoppers are using social platforms for research, offering personal data for customized brand ...

UCLA's chief revenue officer is planning to make a number of changes aimed at giving fans what they want as the athletic ...

The rules of digital branding and marketing have fundamentally changed. For entrepreneurs and businesses striving to stay ...

Grooms at the altar this wedding season will be sporting a more polished look. Men are increasingly investing in makeup, ...

Five Massachusetts men were arrested and charged last week as part of a nationwide round-up of child sex predators, the Massachusetts U.S. Attorney’s Office announced Wednesday. Between April 28 ...

As a former college athlete in a pre-NIL universe, I imagine this is your first marketing campaign - how did the partnership with Dr. Scholl’s come about? "I was approached about doing this ...

Ohio's top political leaders are telling the State Teachers Retirement System to hold off hiring a new executive director. Gov. Mike DeWine, House Speaker Matt Huffman, Senate President Rob ...

JAKARTA-On a rainy day in Indonesia’s capital Jakarta, three men coated in metallic paint known as the “manusia silver”, or silvermen, brave the elements at an intersection near a mall to ...

The ACC is reducing its 20-game men’s basketball schedule to 18, giving teams two more spots for marquee nonconference games in a bid to boost a league getting a dwindling haul of NCAA ...

Christine McGuinness has quit Celebs Go Dating — and Channel 4 bosses have reportedly addressed her ‘replacement’ (Picture: Ken McKay/ITV/Shutterstock) The former beauty queen, 37, who split ...