William Polson is the founder and Managing Director of Australian Internet Advertising, a boutique digital marketing agency.

It's all so predictable. Every time the internet focuses in on yet another rebranding catastrophe, certain voices on social ...

Wall breaks show your logo or text in After effects Here is how California Gov. Gavin Newsom plans to address a $12 billion ...

Have you noticed why some YouTube channels grow faster than others? They get better clicks, consistently grow subscribers, ...

Your logo is often the first handshake between your brand and the world in a competitive and image-driven business landscape. It’s more than just a graphic. If you are starting a small startup or an ...

Transform your logo into a mesmerizing liquid gold animation with this easy-to-follow After Effects tutorial. Perfect for ...

A strong brand experience is the result of carefully orchestrating every interaction a customer has with the brand.

Here, if you have ever dreamt of opening a confectionery on Mars, about an aerospace technology startup around Saturn, or ...

Where lasting business first impressions are to be made, there may be few things that are as effective as well-conceived, ...

Following these guidelines will already set you apart from most salespeople trying to engage CMOs.

Shopify outlines how to keep businesses from getting lost among the competition and how brand guidelines can set them apart.

Craft a powerful brand story to connect emotionally with customers, build loyalty, and increase revenue effectively.