MAGNUM lollies have long been a favourite summer treat but they’re even more popular since Brat pop star Charli XCX was ...

“The gold foil is reinforcing the brand’s specialness. When you open a Magnum and you take out the stick, I want that to be as special as the first bite. That anticipation is really ...

Tomás Ostiglia, executive creative director at Lola MullenLowe, added: “The iconicity of the Magnum stick is what makes it possible to show a melting Magnum, while still making it look ...

Magnum’s leadership was being threatened by private label brands copying its ice creams. With the cost-of-living crisis, these brands had become more attractive, impacting business. In Q2 2023 in the ...