Wisconsin football announced Feb. 17 the hiring of Marcus Sedberry as the program’s new general manager. Sedberry has been involved in Wisconsin football operations for the past three years as both a deputy athletic director and a chief operating officer.

MADISON – Marcus Sedberry, who was announced as Wisconsin football’s general manager Monday, is very familiar with the program though he hasn’t been on staff.

MADISON (WQOW) - Wisconsin football has appointed veteran administrator Marcus Sedberry, Ed.D, as its new General Manager, the program announced Monday. Sedberry will oversee all roster management, player personnel and operations for Wisconsin Football after serving as UW's Deputy Athletic Director/Chief Operating Officer since 2022.

Fickell prioritized that experience and proximity to the program during the hiring process. "Marcus is somebody that's been close to the program that we know well," Fickell told the Mike Heller Show on Monday afternoon.

Badgers coach Luke Fickell has found a new leader for the front-office side of his program. Here's what you should know.

The Wisconsin Badgers are promoting deputy Athletic Director and Chief Operating Officer Marcus Sedberry to their vacant general manager position, according to ESPN’s Pete Thamel. Sedberry has overseen football at Wisconsin for the last three years in his current role and has been hands-on with the program’s contracts.

Wisconsin football is hiring Marcus Sedberry as its new general manager. The news was first reported by ESPN's Pete Thamel on Monday afternoon, then later confirmed by both On3 and 247Sports. Sedberry moves into the position after working within the Wisconsin athletic department for three years as a deputy athletic director and its chief operating officer.