Ferrari's deep ties with Formula 1 amplify global brand awareness, driving sales and mutually benefiting from F1's rising popularity. Diversification into lifestyle and luxury experiences ...

fashion and lifestyle, reflecting the brand’s luxury positioning. In an exclusive preview at Ferrari’s sprawling Milan offices and showroom, Iannone explained that while he approached the ...

The customer base for Ferrari's cars is limited by design to under 10,000 vehicles a year - fewer clients than Bottura's new restaurant could serve in the same time - and the luxury carmaker has ...