Meghan Markle is launching her new lifestyle brand, As Ever, in the spring of 2025. The Duchess of Sussex initially teased the brand as American Riviera Orchard in 2024. In partnership with ...

Now, in her post-royal era, Meghan Markle has As Ever, another lifestyle brand with a new name, which she says is sort of an extension of the blog. As Ever, previously called American Riviera ...

In brand strategy, “brand personality” refers to a unique blend of human characteristics associated with a brand. These traits shape how people perceive and interact with the brand, whether seen as ...

Meghan Markle is owning it. The Duchess of Sussex, 43, admitted that she made “mistakes” in the launch of her As Ever brand in a rare interview with People published Monday. “I appreciate ...

In today’s fast-paced marketing landscape, leveraging trusted third parties to amplify your brand is more crucial than ever. Whether through creative partnerships, celebrity spokespeople ...

PrettyLittleThing has ditched its bubblegum pink branding as it unveils a new brand identity under the steer of returning boss Umar Kamani. Kamani, who rejoined the business last September ...

How rare are four-leaf clovers? One thing that makes the four-leaf clover a lucky charm is its rarity. The chances of stumbling across one are typically about one in 10,000—much less likely than ...

ST PETERSBURG, Fla. -- The WTA on Thursday unveiled a bold new brand identity for a new era, shaped by players, fans and partners worldwide to elevate the WTA’s impact as a leader in sports and ...

Production has started on Apple TV+’s limited series Lucky, headlined and executive produced by Anya Taylor-Joy and executive produced by Reese Witherspoon. Filming kicked off last night in Las ...