Launching a brand is an exciting and challenging journey. Creating a solid and memorable brand that resonates with your target audience is crucial in today's competitive market. But how do you build ...

Are there such a thing as Reacher Girls, and is that a good thing? "He's a very lucky man, actress Sonya Cassidy tells Men's Journal. "If I may say, what a wonderful existence to just go around ...

In this digital age, if you don’t have a strongly positioned personal brand, do you even exist? When you walk into any meeting, your personal brand precedes you. People form perceptions about ...

A 2024 report by Houlihan Lokey pegs IPL’s brand value at $3.4 billion, up from $1.8 billion in 2022. IPL 2025 is set to grow only bigger, with over 200 brands expected to play ball this season ...

Puma on Thursday (March 20) unveiled its largest global campaign to date and one that sees the sportswear company evolving its brand identity with an eye on long-term, sustainable growth, per details ...

That’s the new name she selected for her proposed brand at the 11th hour, after she was forced to ditch the name “American Riviera Orchard” for her jams and other food and lifestyle products.

Several years ago, while preparing for one of our brand management classes at Dhaka University, we searched for a suitable example of a brand that significantly contributes to a country's GDP.