A plastic city where people pay for clean air. That’s the smoggy setting of “Dr. Seuss’ The Lorax,” the country’s No. 1 movie for the second weekend in a row. Based on the Dr. Seuss 1971 ...

The recent movie adaptation of The Lorax was a smash hit at theaters, drawing viewers into a 3-D version of the world Dr. Seuss created over 40 years ago. Hollywood expands upon the classic ...

There's at least one moment in the new Universal Pictures animated adaptation of Dr. Seuss's 1971 environmentalist parable The Lorax, opening Friday, that's bound to turn some heads. The scene is ...

It’s a Seussian riddle: what kind of SUV would the Lorax drive, if the Lorax drove an SUV? Now — thanks to Universal Pictures and its need to tie in Dr. Seuss’s environmental hero to as many ...

The Lorax, the cranky voice of environmentalism, is now telling us we should buy an even bigger car to “help” nature–that’s co-branding gone startlingly awry. McDonald’s gives away toys ...

So declares the environmentally minded title character in Dr. Seuss’ children’s book “The Lorax” — and in Universal Pictures’ big-screen adaptation, opening Friday. It may not seem ...

Seuss's original Lorax (right) is much sparser than the Universal Studios one It's more than 40 years since Dr Seuss first published The Lorax, his classic tale of needless consumerism and ...