The name and logo you choose for your business are nearly as important as the products or services you decide to sell. If you choose your company name and logo well, they will stay in your ...

Below, 16 Forbes Communications Council members share their top tips for choosing a company name and logo that accurately ... current perceptions and float ideas. Engage in thoughtful discussions ...

Generally speaking, you should apply for trademark registrations for your business name, logo, slogan and designs separately. Keeping your logo and business name separate allows you to use either ...