Visual marketing drives impulse purchases. Grasping attention becomes even more critical when discounts are involved. A ...

† Barrer Centre, Department of Chemical Engineering, Imperial College London, South Kensington Campus, London SW7 2AZ, U.K. ‡ Department of Materials, Imperial College London, South Kensington Campus, ...

Pete Lempert, who took over as CEO of TRG in March, explains how he's getting the agency back on the industry's radar five ...