Max, the Warner Bros. Discovery streaming service, launched a new black-and-white color palette that evokes the same ...

Max just got a new logo. Again. Two years after rebranding from HBO Max to just Max with new a bright blue-and-white logo, ...

Just a few years after debuting its original logo, the Max streaming service, surprised users with an updated new logo and color palette.

Max's newest rebrand ditches blue for HBO-style black and white. Warner Bros. Discovery has increased efforts to return HBO to the brand.

Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding.