Naureen Mohammed, Director of CPG at Pinterest UK, on the key to creating technology-driven, refreshed and ‘authentic’ beauty marketing campaigns in 2025 and beyond ...

When a fan asked her what her lip balm was, Sophia did not hesitate to reply: “Not what you think it is. I've been seeing y'all talk about my lips [but] nobody's got it right. Just saying.” ...

the Uncensored Lip Plumping Gloss, there is a bounty of brands jumping onto the inflated kissers hype. And FYI, they need not burn the hell outta your skin!