According to the American Academy of Ophthalmology, the average person can see roughly ten million different colors. That ...

Scientists have created a new platform called 'Oz' that uses laser light to control up to 1,000 photoreceptors in the eye at once. Using Oz, the researchers showed people images, videos and a new, ...

The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

A team of scientists in California say they have discovered a new color they named Olo, but you can't see the "most intense ...

By stimulating thousands of individual cone cells, researchers made volunteers see a blue-green color of "unprecedented ...

Just when you think you've seen it all, researchers claim to have developed a way for people to see a color the human eye has ...

Researchers have found a new color, named olo, by firing laser pulses into their eyes; Stuart Semple has recreated the hue he ...

Scientists have created a technology called Oz that stimulates individual photoreceptor cells in the human eye to create an entirely new, ultra-saturated color never seen in nature—dubbed olo.

Researchers have uncovered the 3D structure of RBP3, a key protein in vision, revealing how it transports retinoids and fatty ...

British artist Stuart Semple has created a paint of the 'profoundly saturated' shade - and he's selling it for an outrageous ...