The artist-provocateur reverse-engineered the blue-green shade called ‘olo.’ Now you can buy it as an acrylic paint.

Scientists at the University of California, Berkeley, recently claimed to have conjured the ability to make humans see a “new ...

When Stuart Semple read the news of a “new color”, he knew it was his duty as a chroma-obsessed artist to cook up a paint inspired by it. And so, after a long night in his “lab,” he concocted a liquid ...

Researchers have found a new color, named olo, by firing laser pulses into their eyes; Stuart Semple has recreated the hue he ...

There are blue paint colors, there are green paint colors - and then there are the ones that live somewhere in between. At ...