The logo tee is the latest Levi's icon to be reimagined by Beyoncé. On Monday, Levi's and Beyoncé released their first product collaboration from their "Reiimagine" campaign. The pair of men's ...

Beyoncé is continuing her relationship with Levi’s with a limited-edition T-shirt collection paying tribute to her album “Cowboy Carter,” which she is currently touring. The T-shirts add an ...

What a designer might think of as an unnecessary besmirchment of a beautiful logo, a trademark attorney might consider the most indispensable element. In the case of the Levi’s logo, though ...

The Levis logo is as recognisable a global brand as the likes of Coca-Cola, Apple, Nike but what do the symbols on the back of each pair of denims mean ? Levi Strauss & Co. features at the top of ...