And for us, the Two Horse® logo does just that. As the company Historian, let me share a bit of history. In 1873, Jacob Davis and company founder Levi Strauss invented the first blue jeans using ...

As Levi's have shown over the years, brands become icons by telling powerful cultural stories and addressing societal tensions ...

In 1886, Levi's started including a leather patch on its clothing containing a logo with two horses ... troubling reminder of a dark period in US history. In the 1880s, the US government passed ...

A Levi’s logo pops up on the screen ... Whitman’s verse allows Levi’s to evoke not only its proud history but a forward-looking present—the pioneering, American mindset that Whitman ...

One T-shirt and tank style, for example, has the “Fight Stigma” logo on the front and ... values and giving everyone a voice.” Levi’s has a long history of supporting the LGBTQ community.