When Slice showed up, the soda pop world was dominated by colas ... The drink first came out in lemon-lime flavor, but before we ’80s kids knew it, there was a whole orchard full of fruit ...

In case you never experienced Slice, it was introduced in 1984 by PepsiCo. It was a lemon-lime soda that contained 10% fruit juice, and it was meant to be a competitor to Sprite. A few years later ...

What makes someone choose a lemon-lime variety of soda, no matter what it’s called, instead of a cola or a root beer or an orange pop? Hemphill didn’t know—variety, maybe, or demographics ...

In recent years, drink cases at grocery stores and delis have been transformed into rainbow-colored seas. Cans of fizzy drinks — with Gen-Z-bait graphic design and bright hues — touting ...