The company has purchased 30 seconds of airtime on Fox during the Big Game to promote its recently-launched Reese's Chocolate Lava Big Cup, which adds a layer of molten chocolate below the peanut ...

Reese's Super Bowl commercial pitches the brand's new chocolate lava cups while cautioning viewers that actual volcanic lava ...

Are you a print subscriber? Activate your account. By Tim Nudd - 19 hours 17 min ago By Amir Farhang - 19 hours 17 min ago By Ashley Joseph - 1 day 17 hours ago By Ad Age Staff - 1 day 17 hours ...

The 2025 Reese's Super Bowl commercial pitches the brand's new chocolate lava cups while cautioning viewers that actual volcanic lava is not edible – and quite dangerous. In the public service ...