The iconic toy brand is apologizing to customers ... “Hey @LEGO_Group, I fixed your Lego Friends magazine discussion among girls. You made it look like girls can’t science and perpetuated ...

LEGO Group is trying to appeal to girls with LEGO Friends -- a line of the toys marketed specifically to the fairer sex. LEGO debuted the new line at the turn of the new year. It features five ...

The Lego Group recently reported stellar sales numbers for 2012 after the toy company released a line of products tailored especially for girls. While the Denmark-based company owes 90 percent of ...

Lego produces a staggering amount of pieces every year — enough to circle the globe many times over. But the company is still running behind when it comes to meeting demand for the European ...

Lego A/S’s Friends line is the first success ... the toy-brick maker was listed as sixth for girls, below Disney’s Frozen-themed toys, and a variety of dolls, according to a survey by the ...

our favorite manufacturer of plastic building blocks is trying to capture the other 50 percent of the kids market with Lego Friends, a new line aimed at girls aged 5 and above. Lego has spent the ...

a toy analyst for BMO Capitol Markets. "It took [Lego] four years of research to figure out how to address the girls' market, how to attack it the right way." Lego Friends turned out to be one of ...

THIS WINTER, Lego, the toy company that has inspired many an engineer, unveiled a line of blocks called Lego Friends, aimed specifically at girls. The bricks come in pastel colors, the figurines ...

Interactive. Based on the 2013 Toy of the Year award-winning LEGO Friends construction sets, the game features the five diverse friends around which this brand is built. Girl gamers join Olivia ...

Lego Friends, a new range of the iconic Danish construction toy explicitly aimed at young girls, will feature five Bratz-esque 'mini-dolls', each with their own personalities, names and interests ...