The iconic toy brand is apologizing to customers ... “Hey @LEGO_Group, I fixed your Lego Friends magazine discussion among girls. You made it look like girls can’t science and perpetuated ...

Lego Friends, a new range of the iconic Danish construction toy explicitly aimed at young girls, will feature five Bratz-esque 'mini-dolls', each with their own personalities, names and interests ...

When the Lego Friends line began, in 2012, it was criticised by some as playing up to stereotypes of what toys for young girls should be. The colour pink was everywhere, almost all the minifigures ...

LEGO wants to redefine what it means to be a builder. In partnership with Global Girls Crew, the toy brand launched a new ...

the toy company launched its new LEGO Friends Universe, including digital content featuring the latest generation of characters, storylines, and associated toys. Between the eight new Friends ...

A disabled girl who wrote to Lego asking ... represented and there's no-one like you in these toys." Fenella Charity, design director at Lego Friends, said the firm had spent two years planning ...