Lego Friends turned out to be one of the biggest successes in Lego's history. They're five adorable little dolls with distinctive names and storylines and sets that encourage girls to build karate ...

Interactive. Based on the 2013 Toy of the Year award-winning LEGO Friends construction sets, the game features the five diverse friends around which this brand is built. Girl gamers join Olivia ...

LEGO has targeted the female market before, with its LEGO Friends set designed for young girls released in December 2011. The set, which revolved around close friends and featured a bakery ...

However, the difference this time around is that Lego Friends sets are equally as challenging for both boys and girls. Stronger Ties While many still complain that Lego's approach sends a poor ...

Now that the setup has 10,000 supporters, it's finally advancing to Lego's official review. While only time will tell if we will start to see The Golden Girls set on our shelves, you can always ...

The LEGO Group has revealed two sets inspired by the upcoming live-action/animated feature based on the hit preschool series Gabby’s Dollhouse: The Movie (watch the trailer here), Mermaid Gabby’s ...

My flower girl loved the flower ... $15 $12 For ages 5 and up, these Lego Friends Friendship Flowers are great stocking stuffers or goodie bag items. The set includes 84 pieces to build three ...

The new year has brought with it more than a dozen new Lego space sets ... DREAMZzz, Duplo and Friends, more than a dozen building sets were released for sale on New Year's Day (Jan. 1), with ...