Lego Friends turned out to be one of the biggest successes in Lego's history. They're five adorable little dolls with distinctive names and storylines and sets that encourage girls to build karate ...

Interactive. Based on the 2013 Toy of the Year award-winning LEGO Friends construction sets, the game features the five diverse friends around which this brand is built. Girl gamers join Olivia ...

LEGO has targeted the female market before, with its LEGO Friends set designed for young girls released in December 2011. The set, which revolved around close friends and featured a bakery ...

However, the difference this time around is that Lego Friends sets are equally as challenging for both boys and girls. Stronger Ties While many still complain that Lego's approach sends a poor ...