Via LA Kings Insider The updated logo features a wider vertical section to accommodate a larger "LOS ANGELES" text and a more prominent crown. The horizontal portion includes a bolder "KINGS" text ...

The hardwood featured the L.A. logo with the two basketballs — now alongside a large colorful flower, surrounded by what appears up close to be wavy lines of lacquer, but was actually the ...

Only a few months after Steve Ballmer purchased the LA Clippers in 2014, he and his staff began reconsidering everything about the franchise: where it should play, what its logo should look like ...

This move comes four years after the Rams' complete rebrand, which received mixed reactions, especially regarding the new L.A. logo. Fans who have been longing for a return to some of the team's ...