Kroger’s goal to add more than 900 new items in 2025 is on par with its store brand growth last year, which included 370 items in fresh categories. Foley noted that Kroger’s proprietary customer ...

While this places most conventional grocers at a disadvantage, we contend that Kroger's scale, vast library of customer transaction data (amassed over decades), private-label strength (accounting ...

It expanded its private label line in 2024 with more than 900 new products. It has also been capitalizing on strong e-commerce demand offering customers convenient curbside pick. Kroger reported ...