K-beauty has dominated the skincare and make-up categories for years, but will it take over the haircare market too?

A woman has her hair washed with water boiled with iris leaves during an event at the National Folk Museum in Seoul on May 29 ...

From cult-favorite hair masks to growth-promoting shampoos, some of the very best Korean hair products are widely available on Amazon. And, thanks to heroic formulas that target everything from ...

Two days before the traditional holiday Dano (Spring Festival), which falls on the fifth day of the fifth month of the lunar ...

“Ibalso” are traditional-style barbershops that ... that treatments like perms or dyeing may damage your hair, is quite common in Korea. Remember, it‘s perfectly okay to decline these ...

New York City–based wedding makeup artist Sarah Ahn has noticed a new trend with her brides: “Korean-American brides have ...

Rinsing your hair with rice water can strengthen the hair cuticle. Fermented rice water, a traditional Korean practice, is rich in minerals that enhance hair elasticity and shine. Apply a leave-in ...